Opportunity in Crisis

March 2, 2022
min. read

“The financial world is a mess, both in the United States and abroad. Its problems, moreover, have been leaking into the general economy, and the leaks are now turning into a gusher. In the near term, unemployment will rise, business activity will falter, and headlines will continue to be scary. So, I’ve been buying American stocks.” - Warren Buffet, October 16, 2008.

Sound familiar?

We're faced with yet another "crisis du juor" roiling markets and the financial doom and gloomers are out in full force predicting the next end of days.

This situation is complex, and it’s impossible to forecast how or when it will end.

Like every crisis before, this too will end and life will go on.

The world will improve, heal, and adjust.

Everyone wants to buy low and sell high.

So easy in theory, but much more difficult in reality.

Well, here is a golden opportunity to buy pieces of America’s future at marked down prices. And make no mistake, the best businesses in the world are on sale.

This is no time to be fearful.

It’s a time to put excess cash to work for the long run and welcome the incredible compounding power of dividend reinvestment which automatically buys cheaper shares of these quality businesses each and every day.

We'll look back on this as a rare opportunity to buy the world’s best businesses at substantial discounts (or at a minimum do nothing and avoid "The Big Mistake").

We exist to help you navigate, and take advantage, of these opportunities.

Financial journalism is filled with overly negative and biased information meant to influence and instill fear. Never more so than right at this very moment.

We're here to say...ENOUGH.

It's critical you understand that while times are tough right now, they're temporary and better times are ahead.

As your trusted, dependable guide through the toughest of times, we exist to provide you this critical perspective and instill confidence and conviction in your plan, in what you own, and in the decisions you make in your financial life.

In theory, it’s easy to be greedy when others are fearful.

It's totally different to do it in real life.  

There is no better way to sum it up than this classic from Warren Buffet at the height of the 2008 Financial Crisis.  

While it’s normal to be fearful during times like these, fears regarding the long-term prospects of America’s greatest companies makes no sense.

Stock prices and earnings may be bumpy in the near term, but they will undoubtedly be setting records in 5, 10 and 20 years from now.

Like Buffet, we can't predict the short-term movements of the market and we don’t know which way the market will move tomorrow, in a month or a year from now.

But what is likely is the market will move substantially higher well before it's resolved.

As Warren Buffet famously said,

“If you wait for the robins, spring will be over.”